August 21, 2018

Napa Valley Marriott


The Only Conference Focused on Successfully Deploying Technology Solutions in the Wine Industry.

The Wine Industry Technology Symposium (wiTs) is a conference for winery professionals who implement technology solutions or analyze sales data. This includes IT professionals, marketing managers and DTC managers, as well as general managers, financial managers and winery owners.

New Date & New Location for 2018!

WITS is returning to its original home at the Napa Valley Marriott in 2018! Join us on August 21 for an expanded program full of educational sessions, roundtables and multiple networking opportunities to discuss technology and data issues with other industry professionals.

The move also allows us to expand the Technology Showcase and provide hands-on demos from technology solution providers through large presentations on the Demo Stage and at their booths.


Schedule Subject to Change


8:45 – 9:00 a.m. WELCOME

9:00 – 9:30 a.m. DTC KEYNOTE – To Be Announced

9:30 – 11:45 a.m. DATA, IT, and DTC Track Breakout Sessions

11:45 – 1:00 p.m. LUNCH

1:00 – 3:30 p.m. DATA, IT, and DTC Track Breakout Sessions

3:30 – 4:00 p.m. Industry Roundtables

4:00 – 4:30 p.m. Wine Tasting Reception

Sessions Subject to Change

DATA Track Breakout Sessions

The Data That Matters: What Data is Available and How It’s Used to Make Decisions

Data Exchanges and Effective Reporting: How to Make Sense of New Data Transfer Protocols

Price Monitoring and Measurement for the Small- to Mid-sized Winery

The Future of Data: On-Premise Account Information Reaches the Winery

IT Track Breakout Sessions

Top Trends in the Wine IT World

The Supply Chain Conundrum: Understanding the Process

How to Build and Sell a Five-Year IT Plan to Your CEO

ERP: Integrating the New Wave of Software

Defending Your Wine Company Against Cyber Attacks

DTC Track Breakout Sessions

Building the Right Software Suite for a Multi-faceted Winery

The Digital Advertising Revolution

Data-Smart Selling Decisions: Using a 360-view of the Customer to Boost Sales

Automating Your Search Engine Optimization

Sessions Subject to Change


Sachin Amin, Director, Enterprise Application Development & Project Management – Jackson Family Wines

Lesley Berglund, Chairman – WISE Academy

Jeff Caroll, Vice President, Product and Marketing – Compli

Christina Carr, Director of Operations, DTC – Jackson Family Wines

John Collins, President – Great Vines

John Curnutt, Revenue and Systems Specialist – Chateau Montelena

Shirley Gao, SVO, Chief Information Officer – Young’s Market

Corey Jellison, Director of Business Operations – Huneeus Vintners

Eric Johnson, Applications Manager – Ste. Michelle Wine Estates

Melissa Lynch, General Manager | Boisset Collection Ambassador Program – Boisset

Ian Monat, Business Sales Analyst – C. Mondavi & Family

Jon Moramarco, Managing Partner – BW166

Martin Olson – Consultant

Karla Reed, Vice President Information Systems and Technology – Vintage Wine Estates

Misty Roudebush Cain, Director, DTC and Marketing – St. Supery Estate Vineyards & Winery

Michael Saitow, IT Manager – MS Walker

Dale Stratton, VP Strategic Insights – Constellation Wines

Fernando Trejo, Director Information Technology – Duckhorn Wine Company

Wes Wallinger, Sales Finance Manager – V2 Wine Group

Jeff Zappelli, General Manager – WALT