Save the Date: October 1, 2019

CIA at Copia, Napa


The Only Conference Focused on Successfully Deploying Technology Solutions in the Wine Industry.

The Wine Industry Technology Symposium (wiTs) is a conference for winery professionals who implement technology solutions or analyze sales data. This includes IT professionals, marketing managers and DTC managers, as well as general managers, financial managers and winery owners

This year’s event offers an expanded program which includes:

• Educational sessions covering DATA, IT, and DTC topics

• Roundtables for further discussions with peers

• Technology Showcase featuring top industry providers and solutions

• Multiple networking opportunities to discuss technology and data issues with other industry professionals

If you are a supplier interested in attending the event please contact Tamara Leon for sponsorship opportunities at:




New Age Sales: Start Leveraging New Technology to Fuel Growth

Ben Salisbury, president, Salisbury Creative Group, Inc.

CLICK HERE for New Age Sales Presentation


Embracing the Mobile Mindset of DTC

Kelley Rochna, vice president of marketing and innovation, Vine Connections

CLICK HERE for Embracing the Mobile Mindest Presentation

DATA Track Breakout Sessions

The Data That Matters: What Data is Available and How It’s Used to Make Decisions

Ian Monat, senior business performance analyst, Moet Hennessy – Moderator

Kristina Gerren, manager of sales and marketing analytics, Foley Family Wines

Andrew Milanez, vice president, Zepponi & Co.

Brian Lechner, vice president – group client director, Nielsen Research

The Future of Data: SipSource Brings High-quality Distributor Data to the Winery

Thomas McDevitt, Southern Glazer’s Wine & Spirits

CLICK HERE for The Future of Data Presentation

Data Exchanges and Effective Reporting: How to Make Sense of Invoice-level Data

Abbott Wolfe, vice president of commercial growth, Copper Cane Wines & Provisions

CLICK HERRE for Data Exchanges Presentation

Price Monitoring and Measurement for the Small- to Mid-sized Winery

Jacqueline Wood, product manager, Gomberg, Fredrikson & Associates

CLICK HERE for Price Monitoring Presentation

IT Track Breakout Sessions

Defending Your Wine Company Against Cyber Attacks

Eric Jorgensen, president and publisher, Wine Business Monthly – Moderator

Glen Sorensen, IT security engineer, Ste. Michelle Wine Estates

Charlie Lindell, IT manager, Kistler Vineyards

CLICK HERE for Defending Against Cyber Attacks Presentation

Top Issues Facing the Wine IT World

John Collins, CEO, GreatVines

CLICK HERE for Top Issues Presentation

How to Build and Sell a Five-Year IT Plan to Your CEO

Todd Hauschildt, SVP and CIO, Veritas

CLICK HERE for Five-Year IT Plan Presentation

ERP: Integrating the New Wave of Software

Corey Jellison, general manager, operations, Huneeus Vintners – Moderator

MaryAnn Pellegrini, controller, Trentadue Winery

Alan Atkinson, director, business analytics, Constellation Brands

CLICK HERE for ERP Presentation

DTC Track Breakout Sessions

The Digital Advertising Renaissance

Jeff Zappelli, general manager, WALT Wines – Moderator

Ingrid Cheng, DTC senior marketing manager, Treasury Wine Estates

Raquel Royers, digital marketing manager, Trinchero Family Estates

Caleb Cavazos, digital marketing manager, HALL Wines

CLICK HERE for Digital Advertising Presentation

Automating Your Search Engine Optimization

Misty Roudebush Cain, director, direct-to-consumer and marketing, St. Supery

Luke Kohler, head of design and development,

Rhonda Motil, vice president of marketing, J. Lohr Vineyards & Wines

Chris Raniere, president, 46Mile

CLICK HERE for SEO Presentation

Data-Smart Selling & Management Decisions: Using Data to Move the Needle

Lesley Berglund, co-founder and chairman, WISE Academy

John Musto, sales analyst, Ridge Vineyards

Dana Vivier, vice president of strategic planning, Far Niente Winery

Building the Right Software Suite for a Fully-functional and Sales-enticing Website

Melissa Lynch, general manager, ambassador program, Boisset Collection – Moderator

Vicky Farrow, proprietor, Amista Vineyards

Tanya Zumach, digital strategy manager, Argyle Winery

Mike Hodgson, ecommerce director, Hall Wines

CLICK HERE for Software Suite Presentation


Andrew Adams, editor – Wine Analytics Report

Lesley Berglund, chairman – WISE Academy

Jeff Caroll, vice president, Product and Marketing – Compli

Christina Carr, director of operations, DTC – Jackson Family Wines

John Collins, president – Great Vines

John Curnutt, revenue and systems specialist – Chateau Montelena

Shirley Gao, SVO, chief information officer – Young’s Market

Corey Jellison, director of business operations – Huneeus Vintners

Eric Johnson, director of consumer engagement technology – Ste. Michelle Wine Estates

Melissa Lynch, general manager – Boisset Collection Ambassador Program – Boisset

Ian Monat, Senior Business Performance Analyst – Moet Hennessy

Jon Moramarco, managing partner – BW166

Karla Reed, vice president information systems and technology – Vintage Wine Estates

Misty Roudebush Cain, director DTC and marketing – St. Supery Estate Vineyards & Winery

Michael Saitow, IT manager – MS Walker

Wes Wallinger, sales finance manager – V2 Wine Group